Notice at Collection
For California residents. Effective September 1, 2026.
This notice tells you, at the moment we collect it, what personal information forttroff.com collects, why, and what happens to it. We do not sell personal information. Advertising cookies count as "sharing" under California law; you can turn them off at Your Privacy Choices.
What we collect and why
| Category | Purpose | Sold | Shared for advertising | Retention |
|---|---|---|---|---|
| Identifiers (name, email, phone, address, IP, device ID) | Orders, account, support, marketing you opt into, fraud prevention | No | Device ID and IP only | 7 years from the last order or transaction |
| Commercial information (products bought, order history, store credit) | Orders, support, personalization, analytics | No | Limited conversion events | 7 years from the last order or transaction |
| Internet activity (pages viewed, cart, referrer) | Site operation, analytics, advertising | No | Yes | Up to 26 months |
| Approximate geolocation (from IP) | Fraud prevention, shipping estimates, regional rules | No | Yes | Up to 26 months |
| Inferences (product interests) | Personalization on our site | No | No | Account active plus 2 years |
| Sensitive personal information (order details) | Fulfillment, support, fraud prevention, on-site personalization only | No | No | 7 years from the last order or transaction |
Your choices
Opt out of sharing and limit the use of sensitive personal information at Your Privacy Choices. We honor Global Privacy Control signals. Your full rights, and how to exercise them, are in our Privacy Policy.
Common questions
Why does this notice exist?
California law requires businesses to tell you what they collect at or before the point of collection. This page is that notice for forttroff.com.
Does forttroff.com sell my data?
No. Some advertising cookies count as "sharing", which you can switch off at Your Privacy Choices.